Golly gosh, We can't believe Thanksgiving is almost here! And most of us are aware what comes after...(or in some cases, even the day of....)
Personally, I've never been too keen on the atmosphere of Black Friday. So many lines. So many "hangry," tired people per cubic foot. The thought of it just makes me want to crawl into bed and sleep until New Years.
I don't know about you though. Maybe you're a brave soul who gets out of bed in the wee hours of the morning just to get your significant other a video game for Christmas. Maybe you're recent college graduate who just wants to find a new coffee maker for cheap. Maybe you're a worn-out mom who does all of your Christmas shopping for your kids on Black Friday so that you can afford to get them the things you never had growing up. Maybe you're a grandmother who just wants to get a few things on sale before you have to host 30+ relatives in your already snug home.
I'm not going to tell you not to go get that video game...I'm not going to try and sell you a coffee maker cheaper than WalMart...and I certainly can't give your children all the things you never had in your stocking, or sell you an extra card table and folding chairs for half price.
As a small business owner, however, I can give you an honest discount. And I can help you find gifts for your loved ones that are made not in factories, but by people just like you. People with families to support. People who work two or three jobs just to make ends meet and still do what they love. People who also want to give something that will be cherished by their family members and friends.
The spirit of giving should be one of joy and thoughtfulness. If you ever find yourself burnt out when shopping for the holidays...maybe you're on your last $50 with a week before your next paycheck...maybe you just "never know what to get"...maybe you just found out your extended family is coming to your house as well.... Whatever the case, I urge you to take a step back, take a deep breath, and remember that the only requirement for a gift is that it be heartfelt. No matter how big or small, cheap, or expensive. The holidays we celebrate are supposed to be a reminder to be thankful for what we have, and grateful for anything extra.
So this Saturday, after you've gotten your husband a new laptop, your kid a new tricycle with handlebar streamers, and your brother's extended family a gift card to their favorite steak house, I invite you to take a few minutes and drive downtown. Park at one end of the street and make your way to the end. Visit the stores you see on your drive to work every day, but never have time to go into. Have a conversation with your neighbor when you run into him. Try on a hat or a necklace, smell a leather journal, buy a few cards that you actually have to write in. You never know what you'll find that will remind you of someone you love.